SUMMARY
Emmy award-winning Executive Producer who thrives on organized chaos, navigating ambiguous challenges, and motivating teams to produce better, faster and smarter
Detail oriented and strategic, I revel in working on high impact projects that lean cross functionally and globally
A strong collaborator who is also an autonomous force, adept at cutting through noise to focus on business critical imperatives
Committed to crafting the best possible results on time and on budget
EXPERIENCE
Executive Producer, Wolfgang LA (Creative Agency and Content Studio), March 2022 - January 2023 (Full Time)
Ran all Agency production spanning Broadcast, Social, Online, (D)OOH, Ecomm and Experiential
Led a team of four direct reports and numerous vendor partners
Formulated and executed strategies of Production efficiencies for Agency Clients that spoke to challenges both known and unknown
Aggregated content production, centralized budget management across multiple lines of business
Balanced often divergent needs of multiple Clients within the limited resourcing of a lean Agency
Ask me about: Running a production department at a small, independent agency
Global Director of Film, Estee Lauder Companies, March 2021 - March 2022 (Full Time)
Managed production of all film and video content for Smashbox and Glamglow lines of business (primarily Social-based ecosystem), leading a team of 5 direct reports and numerous vendor partners
Led XFN teams across the Global org in developing business objectives as they relate to media
Navigated competing needs and priorities while driving creative point of view to achieve metric based results
Developed conceptual framework for media planning ahead of production runs to ensure seamless and effective campaign creation
Ask me about: Creating high volume social assets for a legacy beauty brand
Sr. Creative Producer, Apple, November 2019 - November 2020 (Contract)
Drove best in class content creation for Apple Marcom across diverse media ecosystems
Managed multiple business partners with differing needs and perspectives to achieve and exceed agreed upon roadmaps
Championed best practices for combining traditional media production and emerging technology during the Covid pandemic
Ask me about: Working in Apple’s culture of relentless pursuit of excellence
Sr. Creative Producer, Google, June 2019 - November 2019 (Contract)
Led the production launch of the Pixel 4 creative ecosystem, including broadcast, experiential, online, and (D)OOH / static assets
Centralized XFN comms between Marketing, Strategy, Legal /BA, Localization, Creative, UI / UX to assure a realization of aligned vision
Ask me about: Global Cross-functional partnership at scale
Specialist Marketing Producer, Facebook, January 2018 - May 2019 (Contract)
Delivered high level integrated marketing content within multiple work streams for Building 8, Facebook's hardware division
Create and track complex project schedules and budgets, working closely with Creative, Marketing and Engineering teams for aligned exceptional results
Partnered with Procurement, Legal and Business Affairs on responsibilities including drafting SOWs, reviewing contracts and issuing POs
Ask me about: Navigating daily engagement and progress during a time of negative external PR related to Facebook
Commercial Line Producer / Unit Production Manager, 2003 – 2017 (Freelance)
Responsible for managing all aspects of physical production in order to execute world-class creative work on schedule and on budget utilizing critical thinking, negotiating and logical reasoning skills
Duties included: overseeing the casting and location selection processes, appropriate crew and personnel staffing, shooting schedule creation and management, coordinating final deliverable schedule with post production, audio and VFX partners
Seasoned in the most challenging production scenarios: distant domestic and international locations, multi-camera and multi-unit productions utilizing latest technologies, stunt / pyrotechnic / VFX intense projects, exceptionally aggressive budget and schedule scenarios, inclement weather, water and aerial shooting
Clients included: Adidas, American Express, Amazon, Apple, Coca-Cola, Hulu, Ikea, L’Oreal, Merrill Lynch, Nike, Revlon, Sprint, Sony, Toyota, Verizon, and others
Ask me about: Line Producing iconic and marquee Advertising for some of the most well known brands in the world
Marketing Consultant, CAA, October 2007 – February 2008 (Contract)
Instrumental in pitching and bidding new business proposals for the Marketing Department with the goal of cultivating strategic partnerships that enhance the group’s Client portfolio
Collaborated with clients such as Chipotle, Coke, Delta, Ebay, and The Gap to develop non-traditional media strategy and approach across all verticals, then concept, bid and produce myriad projects that fell in line
Ask me about: The intersection of Entertainment and Advertising and what the next three years will look like
EDUCATION AND PROFESSIONAL DEVELOPMENT
Sarah Lawrence College, B.A. in Art History
Bronxville, New York, 1996
Summa Cum Laude
University of London, Courtauld School of Art, History of Art Certification, 1995
Emmy Award Winner, Best Public Service Announcement, Love Has No Labels, 2013
Member, Directors Guild of America, Ongoing
ADDITIONAL SKILLS
Highly skilled in managing Marketing Creative Ops (resourcing, budgeting and workflow) in fast-paced, dynamic environments
Proficient in Marketing Operations Tools: Asana, Airtable, Adobe Creative Suite, JIRA, Microsoft (Excel, Powerpoint), Google Suite
Experience in partnering with Procurement + Legal on MSAs, NDAs, SOWs, and related vendor onboarding
Managing Contingent Worker/Freelancer onboarding, payroll and scope
Fluent in Entertainment Industry Union & Guild rules and regulations (pertaining to project resourcing needs)
Working knowledge of French